Zvaž Vědu!

Zvaž vědu is a student-led NGO on a mission to make science exactly as cool as football. I took their old, generic visual identity and built a completely new brand strategy, visual system, and custom mascot from scratch. Now, they don't blend in with boring academic textbooks—they completely own their space.

Their old branding was a visual nightmare: a cliché atom logo slapped over random, uninspired AI-generated backgrounds. If you hid their name, they looked like literally every other sterile science project on the internet. The mission was to build a disruptive identity that actually speaks to teenagers without the academic stiffness.

After a four-hour strategy session, we realized their core superpower wasn't the science itself—it was raw curiosity. Instead of falling back on boring DNA symbol or lightbulbs, I conceptualized "Schrödy": a stylized Schrödinger’s cat (half-alive, half-dead) peeking out from the void. Paired with bold typography, the new identity finally gave them a loud and highly recognizable voice.

he ultimate win wasn't just the design, but how aggressively their community claimed it as their own—they even crocheted a physical Schrödy plushie that goes everywhere with them. They came in asking for a redesign, and they left with a cult icon.