Skautskej slam

I built the entire visual identity and social media rollout for Skautskej Slam, an event hosted by Scout Institute. The goal was to take their clean, muted branding and inject it with the raw, chaotic energy of a slam poetry. I delivered a screaming, neon-soaked visual system that kept the hype alive for months and completely packed the venue.

How do you make a traditional, respected scout organization appeal to a 15-to-26-year-old crowd? The mission was to bridge the gap between their established visual and the rebellious, unfiltered nature of a slam poetry, without making it look like a safe, boring corporate compromise.

I took their official typography and completely vandalized it with aggressive neon green marker scribbles. The visual featured chaotic stick-man with the performers' stylized cutout heads and a winged microphone mascot to honor the "Anděl" (Angel) venue.The gritty airbrush texture looked absolutely insane when we two-color Riso-printed the physical posters.

The campaign screamed off the screen, driving massive reach and giving us months of highly recognizable, hype-fueled social content that sold out the venue. It proved to me that sometimes the best way to respect a brand's heritage is to grab a neon marker and intentionally deface it.